Why Choose Me?

Well, I’m glad you asked. Basically, there are three tiers of trademark legal service available to you. The first and lowest tier are these sites that offer to “register” your trademark for you and typically charge around fifty to a hundred bucks. Most of the time, those services don’t search or analyze your trademark for that price. They simply take your information you filled into a form and transfer that into the USPTO’s application. Sometimes it’s AI; sometimes it’s a person in a call or data center cubical across the globe. But, if you know enough to give them the correct information so that your trademark application actually makes it on to the Principal Register, then you almost certainly didn’t need their services in the first place. You could do it yourself and probably have about the same odds. But doing it yourself is not easy, as I explain below.

On the opposite side, you can pay upwards of $500 per hour or more and thousands per trademark prosecution for a big firm to help you register your trademark. In that case, you’re not just paying for a lawyer’s knowledge and help. You’re paying for the rent on a high rise downtown somewhere; you’re paying for partners, office managers, collections departments, Christmas parties, branded coffee cups, giant fancy board room tables, and all sorts of things that don’t make any difference when it comes to getting your trademark done. And, in those big firms, even your few thousands of dollars don’t mean much to them when they’re in the throes of complex, multi-million-dollar litigation.

Or you could hire me. I keep my costs low by doing one thing well. I offer transparent flat fee services that you can see before we even talk and that you pay for before I get started, so I don’t have to worry about collecting. I know what it’s like to run a small business, and that’s why I run my operation this way. I also care about whether you get your trademark. Plus, I almost certainly know more about trademark law than you do, and I’ll be honest with you and guide you through every step of the way. That’s all you need, and that’s all you’ll pay for.

You don’t technically need an attorney, unless you’re not a citizen of the United States. If you’re a U.S. citizen, you do not have to have a law degree or a license to practice law to apply for a trademark on the USPTO’s website. But trademark law is a very complicated and unique area of law, and unless you get incredibly lucky, you’re going to have to study for a long time to understand all the nuanced and complicated laws, regulations and rules. Even then, there’s no certainty that you’ll get your registration. And an Office Action from the USPTO can be intimidating and complex, with citations to statutes and case law that you must refute and/or technical terms of art about application requirements that you’re going to have to comply with. If you don’t do it right, or if the Examining Attorney just doesn’t agree with your arguments for whatever reasons, then all that time you spent learning trademark law and time and money you spent applying for your trademark would have been wasted. I don’t know how much money you think your time is worth, but you’re going to want a trademark lawyer at that point. Why not get one from the start and save the time and money? And why spend more than you have to? I enjoy trademark law. Don’t ask me why; I cannot explain it myself. I can help you, and that’s all I charge you for – my personal help getting you your trademark.